Rising Momentum Of Construction Machinery Tends To Be Stable And Ready For A Green Future
"At present, the growth rate of construction machinery industry has been declining month by month compared with the previous year, and there is an excessive competition again, which is very worthy of vigilance." In 2019, the construction machinery industry has stepped up its investment in infrastructure and entered the renewal period of in-service equipment. It has stepped out of the trough and entered the rising period. The production and marketing of most products continue to grow rapidly. In the face of such a situation, Cai Weici, deputy director of the expert committee of China Machinery Industry Federation, issued a reminder.
At the beginning of the year, the sales of excavators grew rapidly, which once set off a boom in the industry. In the past half of 2019, what is the trend of construction machinery industry?
Industry Development Steady and Domestic Brand Advantage Highlighted
From January to April 2019, excavators sold 103,000 units, up 19.1% year-on-year. In April, excavators sold 28,410 units, up 7.0% year-on-year. From January to April, truck cranes sold 17,567 units, up 68.3% year-on-year, including 5,152 units in April, up 65.1% year-on-year. From January to April, forklift trucks sold 21,000 units, up 6.7% year-on-year. Among them, 57,000 units were sold in April, a decrease of 4.1% compared with the same period last year; from January to April, the sales of loaders reached 41,000 units, an increase of 5.8%, of which 12,000 units were sold in April, an increase of 1.8% compared with the same period last year; from January to April, the sales of roller reached 6782 units, a decrease of 12.4%, of which 2110 units were sold in April, a decrease of 23.7% compared with the same period last year.
It can be seen that the growth rate of excavator sales in April has fallen back, and the development of excavator market has gradually stabilized. Truck cranes are still growing at a high speed. It is expected to usher in the peak period of renewal from 2019 to 2020. It is expected that the formal relay excavator will become the driving force for the sustained recovery of the construction machinery industry. Forklift sales showed negative growth, but the total volume remained high. Loader sales continued to slow down. Roller sales growth has declined considerably. Thus, even though Sino-US trade frictions have a great impact on the construction machinery industry, the situation is still optimistic.
In April 2019, the sales growth rate of domestic brand excavators exceeded 7.0% of the industry, while that of foreign brand was lower than the average growth rate of the industry, and the sales of foreign brand showed a downward trend year on year. Sales of domestic brands Sany Heavy Industry, Xugong, Lingong and Liugong increased by 9.6%, 10.9%, 68.4% and 23.2% respectively, while sales of foreign brands Caterpillar, Doushan and Komatsu excavators decreased by 3.2%, 12.1% and 17.7% respectively. In terms of market share, the market share of domestic leading enterprises has gradually increased, the advantages have become more obvious, and the market share of foreign brands has been further squeezed. In April, Xugong, Lingong and Liugong accounted for 23.7%, 14.4%, 10.6% and 7.0% respectively, increasing by 0.6%, 0.5, 3.9 and 0.9 percentage points over the same period of last year, while Caterpillar, Doushan and Komatsu accounted for 10.5%, 6.6% and 3.9% respectively, which decreased by 1.1%, 1.4 and 1.2 percentage points over the same period of last year. With the improvement of the technology level and the prominence of the cost-performance ratio of domestic brands, the import substitution of domestic leading enterprises for large and medium-sized excavations may be further increased in the future.
Rental market warming up industry is in its infancy
In the fierce competition situation of construction machinery, one side of the market is quietly warming up. "From the perspective of rental penetration, China's domestic rental demand, especially under the general trend of"light assets"of large state-owned construction enterprises, is a just demand and a hard demand. In the future, the leasing industry will develop vigorously, and there will be huge room for the leasing market to rise. Hitachi Construction Machinery (Shanghai) Co., Ltd. Customer Project Solutions Zhang Xianfeng, Minister of Planning, is confident in the rental market.
In the stock market of construction machinery industry, the demand for leasing is increasing year by year. Under the current environment, in order to reduce the investment risk of enterprises as much as possible, some large enterprises have realized that the limited funds of enterprises should be invested in areas where enterprises are better at. Many businesses are to be stripped out and completed by professional leasing companies, which provide the equipment and operators needed for construction to the construction enterprises. Industrial enterprises are only responsible for the completion of construction. Although China's construction machinery rental market is highly concerned, it is still in its infancy compared with mature markets such as Europe and the United States, and there are still difficulties in facing the market situation. The reason is that most domestic leasing companies or agency companies are either small-scale enterprises, relatively single leased products, or just involved.
Su Zimeng, Executive Vice President and Secretary-General of China Construction Machinery Industry Association, said: "The new policy of making up for shortcomings in infrastructure has stimulated the growth of construction machinery industry. At present, the stock market has been replaced by new machinery cycle has arrived, but also increased the market demand for construction machinery. Judging from the current market heat and demand, the outlook is indeed optimistic. However, industry-related enterprises still need to rationally view the rapid and huge growth of the market, starting from themselves.
Keep vigilance on strategic research in the green future
Construction machinery is in good condition, but we should not relax our vigilance. The environmental protection situation in construction machinery industry has been upgraded again due to the high pressure of environmental protection and the Fourth National Emission. The strategy is not to study what the industry will do in the future, but what the industry will do today to have a future.
According to the latest circular issued by the Ministry of Ecology and Environment, by the end of 2020, China will implement the emission standard of the fourth stage of non-road mobile machinery. Some cities in China have entered the state of the fourth standard ahead of time. This also means that green environmental protection will be the main task of construction machinery in 2019, and it is bound to be the future of construction machinery. Activate a new round of product demand. Remanufacturing will become an important label in the construction machinery industry. The remanufacturing products of construction machinery save 60% energy than the manufacturing of new products. On average, 55% of the parts can be reused, and more than 80% of the energy consumption can be saved in the manufacturing process. Remanufacturing pursues low-carbon, environmentally friendly and green manufacturing, which not only meets the increasingly stringent environmental requirements of China, but also saves enterprise costs and promotes the healthy development of the industry.
However, under the Fourth National Congress, inventory clearance, technology upgrading, and renewal channels have become pressing pressures on users, agents and manufacturers. How to make the market make way for the national 4th standard in a short time, there are many practical obstacles. There are still many difficulties to be solved in the smooth implementation of the fourth National Congress. The environmental protection situation of construction machinery industry has been upgraded again. Under the heavy pressure of environmental protection, the market is trembling.
Construction machinery in the future is bound to have a greener future. Diesel engine-driven equipment will be replaced by electric drive. This change not only changes the driving mode of equipment, but also the business model and service concept. The only thing that has not changed is: who owns users, who owns the future. Whether it's a manufacturer, an agent, an accessory store, a maintenance factory or a supplier, it's impossible to stay out of change.
Born in distress, died in peace. Huawei began to develop chips more than 10 years ago, and six years ago it began to develop its own operating system, preparing itself for a "spare tire". Green electric construction machinery is also coming. Before that, the construction machinery industry should begin to prepare for and respond to future changes.
